Starting the week off right requires a good cup of Joe and some creative innovation. The IW team is deep into our new design and public relations projects with a vision of developing innovative images and lasting identities. Our Monday morning meeting set the course for the rest of the week focusing our attention on finishing our creative work plans and critiquing our beginning sketches. You can see the well-built ideas that are being created within the agency. Many new businesses are hearing about our work and seeking to be included in the buzz.
Last week we had five of our interns tour the AMS buildings on campus to get ideas for graphic and creative designs to include in our materials we are creating for them. At the end of the week, Jonathan Hargrove, WKU photojournalism labbie, graciously gave the agency a basic course in lighting for photography, so now the gigantic lights do not look quite as intimidating!
On a personal note, I have currently finished a creative work plan for an upcoming client by analyzing the current industry and examining creative solutions and ideas. Also, I have been working on freelance PR and communications outside of the agency for a local WKU family whose son has recently developed autism and needs to be provided a service dog to assist in his daily routines. I have been supplying advice and placing them in different media channels around the region to gain awareness and publicity for their son. As a success note, we recently garnered an article for them in the Bowling Green Daily News, which they were very pleased with.