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#SochiBecomesSocial

Technology is incessantly changing with every second of every day. Every moment of our lives is updated, recorded, photographed and, for lack of a better word, tweeted to the general public. Different industries, companies, and organizations have begun adapting to this new worldwide trend. Recently, social media’s eyes have turned toward a huge world spectacle,more

Welcome, Jenna Warrenfeltz!

The new year brings two exciting milestones for Imagewest, Western Kentucky University’s student-run advertising and public relations agency. First, 2014 marks the 10-year anniversary of the agency’s founding. Second, after months of searching for the perfect candidate, a new agency director has been hired to lead Imagewest in this new chapter. Imagewest is pleased tomore

Recruitment Begins! 10.28.13

Imagewest held an open house this homecoming weekend that kick-started its search for spring ninjas. This past Saturday ex-ninjas, current ninjas, potential ninjas and SJ&B faculty visited Imagewest’s main office to chat, eat and say hello to the ninja gnome mascot. The event ceremoniously marked the beginning of recruiting season. Already the current team hasmore

INTERN LIFE

Step ahead of the competition

Step ahead of the competition

As Public Relations becomes more and more competitive, the importance of an internship continues to rise. According to PRNewser, students with at least three internships are twice as likely to get a job after graduation.  In this competitive world, it is important to have practical experience, a professional demeanor, and be extremely self-driven.  During mymore

A Glimpse into the Future

The thought of what job you might get in the future could make anyone nervous, but, in my opinion, the atmosphere that surrounds you is what you should be nervous about. When I first started Imagewest, I really did not know what to expect. What I am experiencing is more than I could ask for.more

A Touch of Motivation

I have to say, starting to work for clients has been a new, but fun, challenge for me. It’s an opportunity to hone my skills and improve myself, not only as a designer, but also as a person. I’ve been relishing the fantastic opportunity I’ve been given to better my abilities and to collaborate withmore

 
INTL
REACH

This is The End 7.22.13

As the final two weeks at the agency come to an end, I begin to say goodbye to more than just new friends. In just a few days, I will be saying goodbye to Bowling Green and to the past 24 years of my life. As I drive around everyday in the town where Imore

Squeezing in Sidetrips 7.9.13

We don’t have much time left abroad, but even as we press onward with the Harlaxton Manor project we continue to see as much as we can. A portion of the team went to see Belvoir Castle – pronounced Beaver Castle because past townspeople refused to say French words – home to the Duke andmore

ALUMNI
CHATTER

Meet Kelley

Name: Kelley Boothe Position held at Imagewest: Graphic Designer Major: BA in Advertising, concentrating in Print Design, with a Graphic Design Minor Graduation year: 2012 Email: [email protected] Twitter: @kelleyboothe Employer: Southern Alpha Title: Co-founder and CEO Employer City/State: Nashville, TN Employer Website:http://southernalpha.com/ Kelley Boothe is my crazy, passionate older sister, who decided a few yearsmore

Meet Carrie

Name: Carrie Graves Position held at IW: Graphic Designer Major: BFA in Graphic Design, Minor in Advertising Graduation year: 2006 Email: [email protected] Website/Blog/Social Media: http://www.designercarrie.com Employer GS&F Title: Art Director Employer City/State: Nashville, TN Employer Website/Blog/Social Media: http://www.gsandf.com This is what she had to tell us when we talked with her. Imagewest: What is yourmore

INDUSTRY
HAPPENINGS

Web Design Trends: The One-page Website

Web Design Trends: The One-page Website

In design, they say you should never jump on the bandwagon or stay there, because the trend might change tomorrow and your work will no longer be relevant. In web design, this is especially true. The Internet is constantly evolving, and nobody really knows what is next. However, a new trend has arisen that Imore

Gotcha! Prankvertising ‘Scares Up’ Awareness for Marketers

It’s just a normal day. You’ve fallen into your weekday routine, nothing interesting to speak of. Then, on your walk into the office, zombies suddenly attack you! Or, a telekinetic psycho interrupts your morning coffee as she destroys the café around her with her mind! Or, a devil baby pukes you up on your newmore

INDUSTRY
Q&A

Meet Ralph

Name: Ralph Carey Company Name: The Cobalt Group Address: 605 5th Ave. S. Suite 800, Seattle WA 98104 Phone: 630-464-4243 Website: www.cobalt.com Year established: 1995 Number of employees: 3000+ This is what he had to tell us when we talked with him. Imagewest: What is your title and brief job description? Ralph Carey: Digital Marketingmore

Meet Tony

Name: Tony Pelaski Company Name: Fruit of the Loom, Inc. Address: 1 Fruit of the Loom Drive, Bowling Green, KY 42102 Phone: 270-718-6400 Website: www.fruit.com Year established: 1851 Number of employees: 34,000 worldwide Brands: Fruit of the Loom, Vanity Fair, Russell Athletic, Spalding, Dudley, Bike, Curvation, Bestform, Lily of France, Jerzees This is what hemoremore