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NEWS

Imagewest to Work in England 6.5.13

Imagewest International will be taking their sixth international trip abroad to work on client projects. This year the team formed a partnership with Harlaxton Manor in Grantham, England. Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor is owned by the University of Evansville and primarily serves as a… more

SJ&B PR Majors and Imagewest Win Parthenon Awards 5.3.13

Public relations majors from Western Kentucky University’s School of Journalism & Broadcasting along with Imagewest took home all of the awards in the Student Entry category at the 27th annual Parthenon Awards in Nashville, Tenn. The Nashville chapter of the Public Relations Society of America presented the awards, which acknowledges excellence in all aspects of… more

Imagewest Makes Contributions to WKU’s AdFed and PRSSA Chapters 4.25.13

Imagewest made contributions to the American Advertising Federation’s WKU Student Chapter, AdFed, and the Public Relations Student Society of America’s WKU Student Chapter, PRSSA. Throughout the year, the two clubs have meetings, guest speakers, activities and fundraising events. Imagewest thought it was important to assist them with their mission, so the clubs could do something… more

INTERN LIFE

Busy Boy 5.3.13

This has been quite the semester. I hadn’t planned on my last semester being so busy. In fact, I thought my twelve credit-hour class schedule might leave me a little time to relax, finalize my portfolio and begin the dreaded job search. This semester has turned out to be the busiest period in my life. Busy doing… more

Accomplishments 4.26.13

I came into the world of advertising and PR a tabula rasa, Locke’s blank slate, ready to absorb all I could. I didn’t expect to leave prepared to work in the industry. Imagewest was a crash course into the all aspects of the advertising world. As a trained journalist, I had no idea what to do as… more

What Do You Want To Be When You Grow Up? 4.19.13

Throughout the years my answer has changed and professional swimmer, doctor, and Good Morning America news anchor are no longer valid answers. I think when you were younger and were asked that question you felt like you could say anything, because growing up seemed so far away. But in just 24 short days I will… more

 
INTL
REACH

Play Hard, Work Harder 6.19.13

Just as we got over jetlag, we took the hour-long train to London for our first side trip.  We had a great opportunity to see the Royal Family during the Queen’s Birthday Parade and even managed to capture some of it on video.  Along with that, we attended a beautiful service at Westminster Abbey, took… more

We Have Arrived! 6.14.13

The ninjas made it through two flights, three airports, jet lag and a bus ride to reach the magnificent Harlaxton Manor. The food has been excellent. The rooms exceed expectations. All potential nightmares were avoided entirely, if you don’t count the hair straightener shorting out from the foreign power outlets. We have had multiple tours,… more

ALUMNI
CHATTER

Proud of my alma mater: WKU and Imagewest

My first job wasn’t at Hinda Incentives in Chicago. Sure, it was my first “salary + benefits” job but I wouldn’t say it’s where I really got my start. It was at Imagewest, the full-service agency on the campus of Western Kentucky University, my wife and I’s alma mater. It’s hard to get into an… more

Meet Nicole

Name: Nicole Koestel Position held at IW: Graphic Designer Major: Advertising Graduation year: 2006 Email: [email protected] Website/Blog/Social Media: www.nicolekoestel.com Employer: Publicis NY Employer City/State: New York, NY Employer Website/Blog/Social Media: www.publiciskaplan.com This is what she had to tell us when we talked with her. Imagewest: What is your title and brief job description? Nicole Koestel: I am Art Director. I basically… more

INDUSTRY
HAPPENINGS

Create Content in 6 Seconds, Go! 3.19.13

It may seem impossible to engage consumers in 6 seconds, but the new mobile app Vine begs to differ. Developed by Twitter, Vine is an app that enables users to create short video clips that can be easily shared on many different social media platforms such as Facebook and Twitter. Currently the app is free… more

Rebranding the Advertising Industry 3.1.13

After recently reading an article detailing the burgeoning talent crisis in the advertising industry, I was struck by many of its observations. Negative views of the industry, insular thinking regarding recruitment efforts and various other reasons were all listed as potential causes for this drain in the talent pool. Among the many suggestions cited to… more

INDUSTRY
Q&A

Meet Ralph

Name: Ralph Carey Company Name: The Cobalt Group Address: 605 5th Ave. S. Suite 800, Seattle WA 98104 Phone: 630-464-4243 Website: www.cobalt.com Year established: 1995 Number of employees: 3000+ This is what he had to tell us when we talked with him. Imagewest: What is your title and brief job description? Ralph Carey: Digital Marketing… more

Meet Tony

Name: Tony Pelaski Company Name: Fruit of the Loom, Inc. Address: 1 Fruit of the Loom Drive, Bowling Green, KY 42102 Phone: 270-718-6400 Website: www.fruit.com Year established: 1851 Number of employees: 34,000 worldwide Brands: Fruit of the Loom, Vanity Fair, Russell Athletic, Spalding, Dudley, Bike, Curvation, Bestform, Lily of France, Jerzees This is what he… more