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#SochiBecomesSocial

Technology is incessantly changing with every second of every day. Every moment of our lives is updated, recorded, photographed and, for lack of a better word, tweeted to the general public. Different industries, companies, and organizations have begun adapting to this new worldwide trend. Recently, social media’s eyes have turned toward a huge world spectacle,more

Welcome, Jenna Warrenfeltz!

The new year brings two exciting milestones for Imagewest, Western Kentucky University’s student-run advertising and public relations agency. First, 2014 marks the 10-year anniversary of the agency’s founding. Second, after months of searching for the perfect candidate, a new agency director has been hired to lead Imagewest in this new chapter. Imagewest is pleased tomore

Recruitment Begins! 10.28.13

Imagewest held an open house this homecoming weekend that kick-started its search for spring ninjas. This past Saturday ex-ninjas, current ninjas, potential ninjas and SJ&B faculty visited Imagewest’s main office to chat, eat and say hello to the ninja gnome mascot. The event ceremoniously marked the beginning of recruiting season. Already the current team hasmore

INTERN LIFE

Interning: A New Perspective

Prior to becoming a student of the art department at WKU, I had a very limited idea about graphic design and the extent of the field’s reach. Drawing was something I had always done and computers fascinated me, so I became interested in graphic design under the pretense that graphic design was essentially just electronicmore

The Struggle is Real: Capturing the Essence of a Graphic Designer

College is expensive. Tools are expensive. This is a struggle that is all too real for students who are trying to break into the professional world with a very limited budget for school supplies or even food. Most successful students who have come before me have all had something in common. They attempted to operatemore

What I learned at my job shadow

Over spring break I had the opportunity to job shadow at two different companies in Nashville, Tennessee. The first company, Southern Alpha, is an online news source that provides stories covering start-up companies in the southern part of the United States. The really cool thing about Southern Alpha is it’s a start-up company, too. Themore

 
INTL
REACH

This is The End 7.22.13

As the final two weeks at the agency come to an end, I begin to say goodbye to more than just new friends. In just a few days, I will be saying goodbye to Bowling Green and to the past 24 years of my life. As I drive around everyday in the town where Imore

Squeezing in Sidetrips 7.9.13

We don’t have much time left abroad, but even as we press onward with the Harlaxton Manor project we continue to see as much as we can. A portion of the team went to see Belvoir Castle – pronounced Beaver Castle because past townspeople refused to say French words – home to the Duke andmore

ALUMNI
CHATTER

Meet Kelley

Name: Kelley Boothe Position held at Imagewest: Graphic Designer Major: BA in Advertising, concentrating in Print Design, with a Graphic Design Minor Graduation year: 2012 Email: [email protected] Twitter: @kelleyboothe Employer: Southern Alpha Title: Co-founder and CEO Employer City/State: Nashville, TN Employer Website:http://southernalpha.com/ Kelley Boothe is my crazy, passionate older sister, who decided a few yearsmore

Meet Carrie

Name: Carrie Graves Position held at IW: Graphic Designer Major: BFA in Graphic Design, Minor in Advertising Graduation year: 2006 Email: [email protected] Website/Blog/Social Media: http://www.designercarrie.com Employer GS&F Title: Art Director Employer City/State: Nashville, TN Employer Website/Blog/Social Media: http://www.gsandf.com This is what she had to tell us when we talked with her. Imagewest: What is yourmore

INDUSTRY
HAPPENINGS

Gotcha! Prankvertising ‘Scares Up’ Awareness for Marketers

It’s just a normal day. You’ve fallen into your weekday routine, nothing interesting to speak of. Then, on your walk into the office, zombies suddenly attack you! Or, a telekinetic psycho interrupts your morning coffee as she destroys the café around her with her mind! Or, a devil baby pukes you up on your newmore

#SochiBecomesSocial

Technology is incessantly changing with every second of every day. Every moment of our lives is updated, recorded, photographed and, for lack of a better word, tweeted to the general public. Different industries, companies, and organizations have begun adapting to this new worldwide trend. Recently, social media’s eyes have turned toward a huge world spectacle,more

INDUSTRY
Q&A

Meet Ralph

Name: Ralph Carey Company Name: The Cobalt Group Address: 605 5th Ave. S. Suite 800, Seattle WA 98104 Phone: 630-464-4243 Website: www.cobalt.com Year established: 1995 Number of employees: 3000+ This is what he had to tell us when we talked with him. Imagewest: What is your title and brief job description? Ralph Carey: Digital Marketingmore

Meet Tony

Name: Tony Pelaski Company Name: Fruit of the Loom, Inc. Address: 1 Fruit of the Loom Drive, Bowling Green, KY 42102 Phone: 270-718-6400 Website: www.fruit.com Year established: 1851 Number of employees: 34,000 worldwide Brands: Fruit of the Loom, Vanity Fair, Russell Athletic, Spalding, Dudley, Bike, Curvation, Bestform, Lily of France, Jerzees This is what hemoremore