In design, they say you should never jump on the bandwagon or stay there, because the trend might change tomorrow and your work will no longer be relevant. In web design, this is especially true. The Internet is constantly evolving, and nobody really knows what is next. However, a new trend has arisen that I think is here to stay in web design: the one-page website.
Essentially, the one-page website is exactly what you think. Instead of a website’s content being spread on multiple pages, it is all on one page. There is usually a traditional navigation bar that when clicked takes the user to a specific section of the page. It is set up similarly to an old website trick called anchors.
One-page websites can display as much content as you want and remain visually appealing. They organize information in such a way that it is easy to access for the user. Even on tablets or smart phones, they work well.
Critics of one-page websites say they don’t allow much search engine optimization. Search engines like Google can only access a few keywords per page, and since there is only one page, it minimizes how much your website can be indexed by search engines. However, in today’s world, most content is housed and updated on blog sites, which also can be indexed by search engines.
Critics also say it requires coding knowledge to maintain these websites. That is true. However, content management systems (CMS) like WordPress have one-page website themes in existence now, so that problem is being solved.
I will admit that one-page websites are not for everyone. If you have a large amount of content that cannot be organized well on one page, then you should stick to the traditional website style. While we are used to scrolling on a website, users will not want to scroll a long time to get to what they need to know.
In the end, it is at your discretion whether to jump on this trend. I have already and so have many others. For inspiration, you can visit onepagelove.com.