Creative Minds. Powerful Ideas.

My career as a web designer thus far has been overshadowed by one obstacle, that obstacle’s name is code. Code was like a disease to me. It was something that I had hoped one day to come to terms with and be able to manage and live with. Do not ...

It’s easier now, than ever before, to turn an idea into a meaningful movement. “Social action” is natural for those who recognize the value of service, helping others and devoting themselves to bettering the world, despite the issues involved. The challenge is harnessing that personal motivation and turning it into ...

“Why?” There’s a lot of information out there. “Duh.” But it’s not too much information; it just needs to be conveyed more effectively. “Okay, but how?” By cutting the fat off your content and using more than just words to convey your message. “How? Tell me!” Interesting design! Design is all about communicating quickly and efficiently. ...

Guerrilla Marketing. Not to be confused with gorilla marketing. It is a term us advertising folk toss around quite frequently. So, what is it? How is it used? Well, think back. Have you ever seen a billboard that was so off the wall that you couldn’t look away? For instance, Rentokil did a ...

My situation is quite different from most. I’m a current Advertising major, with a minor in both history and film studies.  This may seem odd, but it all stemmed from my love of film. Oh yes, that’s right, I am a film guru. I spend most of my spare time ...

It has been an ongoing debate for a while, but I would like to say: content is more important than design. As an interactive/graphic designer I feel the need to make things look nice and pretty. Making things look presentable is wonderful, but more importantly than that, is making sure ...

Being a new graduate and new to a city as big as Atlanta, I felt completely overwhelmed when I began looking for a job at an advertising agency. About a month into my search, I made contact with BBDO, one of the largest agencies in the world, and now I’m ...

Social media. Ever heard of it? Of course you have. It’s the buzzword of this decade and many people believe it is the solution for almost anything. As a future PR practitioner I’ve learned social media is the new frontier. Everyone needs social media, right? Does a client have Facebook ...

According to Dennis Woodside, Google’s Senior Vice President of American Sales, in 2015 we will be able to receive the web anywhere and everywhere.  He talks about how advertising is now engaging with the consumer, instead of bombarding them with advertisements. The old advertisements that were only a one-way channel ...

Since 2003, LinkedIn has been connecting professionals and companies all around the world. It is currently the world’s largest professional online network with more than 100 million members in over 200 countries. LinkedIn can help businesses find new contacts to expand their network, grow their business and gain free publicity. ...