What if I told you that your influence online would play a vital role in your future career and success?
This shocking statement is what Klout believes to be the new truth of today.
Klout is a San Francisco-based startup that measures social influence, reach, and engagement. The company began when CEO, Joe Fernandez, came up with the idea while his mouth was wired shut after an intense jaw surgery. During this time, Fernandez discovered the power and influence of social media by having Twitter and Facebook as his main source of communication.
Fernandez began exploring the components of social media that cause people to talk, share and engage with content, leading individuals to be influential.
First of all, what does “influence” look like online? And why does this need to be a conscious goal for professionals today?
The vast amount of content being created online every day has completely changed the way companies look at how to promote their brand. In order for a brand to be heard above the rest of the noise online, there must be a force behind pushing the content to the top of the online search pile. Companies are realizing this force involves more than just content-filled advertising, but rather powerful, influential advertising.
“Don’t be noisy, or people will ignore you — and that doesn’t make you influential,” Fernandez says.
In order to be influential, a company must have a team of influential employees.
This is where Klout comes into the picture.
Klout ranks on a 1-100 ranking scale, 40 being the average social influence score. Each ranking aims to be a tool to help professionals boost their social engagement and reach their highest influence potential. Once you have been given a score, you are directed to ways you can enhance your voice by interacting with similar topics and people within your area of interest.
Klout scores are becoming a concern for many companies. Employers are beginning to ask about Klout scores during interviews and many are starting to strongly encourage current employees to increase their score. Companies want to know the potential their team will have to rise above the content overload of today’s online community.
So does your Klout score matter? And will it have an impact on your future employment?
Well, one thing is for sure — social influence online is becoming increasingly important, and it sure doesn’t hurt to have the highest Klout score as possible.