Category Archives: News

#SochiBecomesSocial

Technology is incessantly changing with every second of every day. Every moment of our lives is updated, recorded, photographed and, for lack of a better word, tweeted to the general public. Different industries, companies, and organizations have begun adapting to this new worldwide trend. Recently, social media’s eyes have turned toward a huge world spectacle, the 2014 Winter Olympics in Sochi, Russia.

Since the social media boom in the late 2000’s, sporting events around the nation and even the globe have become subject to being very interactive with the athletes and the general audience. This is a proven fact with the Sochi Olympic Games. According to Evan LePage, social content writer for HootSuite, the Sochi 2014 Olympics were mentioned a total of 6,549,377 times on social media platform Twitter within the first week.

Not just the audience is taking part in this social phenomenon, though. The Olympic athletes are, as well. Even before the opening ceremony aired in the United States, Team USA stepped up their “selfie” game. Athletes such as snowboarder Shaun White, figure skater Ashley Wagner, and skier Heidi Kloser each took a selfie to document their appearance in the Sochi 2014 Olympics. The hashtag #SochiSelfie was trending from February 7th to February 14th, according to LePage. Most of the selfies taken were self-portraits, posing with their medals, as well as a selfie contest amongst athletes to have their picture taken with the Jamaican Bobsled team.

Not all of this free publicity has reflected positively on Sochi. Before the Olympics began, Twitter’s biggest social media impression was on Russia’s stance on homosexuality, with 10 percent of the impressions being positive ones.

Whoops.

Whoops.

During the opening ceremonies, one of the five Olympic rings did not open, showing an incomplete set of rings and causing a social media uproar. During the four-hour ceremony, the Olympic rings fiasco accounted for 8% of the conversation in the “Twittersphere” according to LePage.

Again, athletes have contributed to this negative impression of Sochi. Athletes, along with journalists documenting the games, have documented the living conditions provided. Most of these posts were accompanied with #SochiFail, which made 21, 853 impressions on Twitter. #SochiFail also became it’s own twitter handle, @SochiFails and has garnered currently 22.8 thousand followers, as well as it’s own Facebook page.

Overall, the Olympics, along with everything else in the world, have succumbed to the use of social media; Twitter is definitely taking home the gold medal.

Welcome, Jenna Warrenfeltz!

The new year brings two exciting milestones for Imagewest, Western Kentucky University’s student-run advertising and public relations agency. First, 2014 marks the 10-year anniversary of the agency’s founding. Second, after months of searching for the perfect candidate, a new agency director has been hired to lead Imagewest in this new chapter. Imagewest is pleased toContinue Reading

Recruitment Begins! 10.28.13

Imagewest held an open house this homecoming weekend that kick-started its search for spring ninjas. This past Saturday ex-ninjas, current ninjas, potential ninjas and SJ&B faculty visited Imagewest’s main office to chat, eat and say hello to the ninja gnome mascot. The event ceremoniously marked the beginning of recruiting season. Already the current team hasContinue Reading

Imagewest Completes Work for Harlaxton Manor 7.22.13

Imagewest spent four weeks working for Harlaxton Manor in Grantham, England to help brand them as a premier venue in the East Midlands. Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor is owned by the University of Evansville and primarily serves as a British campus called HarlaxtonContinue Reading

Imagewest to Work in England 6.5.13

Imagewest International will be taking their sixth international trip abroad to work on client projects. This year the team formed a partnership with Harlaxton Manor in Grantham, England. Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor is owned by the University of Evansville and primarily serves as aContinue Reading

SJ&B PR Majors and Imagewest Win Parthenon Awards 5.3.13

Public relations majors from Western Kentucky University’s School of Journalism & Broadcasting along with Imagewest took home all of the awards in the Student Entry category at the 27th annual Parthenon Awards in Nashville, Tenn. The Nashville chapter of the Public Relations Society of America presented the awards, which acknowledges excellence in all aspects ofContinue Reading

Imagewest Makes Contributions to WKU’s AdFed and PRSSA Chapters 4.25.13

Imagewest made contributions to the American Advertising Federation’s WKU Student Chapter, AdFed, and the Public Relations Student Society of America’s WKU Student Chapter, PRSSA. Throughout the year, the two clubs have meetings, guest speakers, activities and fundraising events. Imagewest thought it was important to assist them with their mission, so the clubs could do somethingContinue Reading

Imagewest Wins Three Golds and Judge’s Choice Award at ADDYs 3.18.13

Imagewest snagged four awards at the American Advertising Federation (AAF) of Louisville’s annual Louie Awards in the student Louie/ADDY awards category. The AAF ADDY Awards are comparable to the Oscars in the advertising industry. Imagewest won the following awards: 1. Judge’s Choice Award and Gold ADDY for Collateral Material – Publication and Book Design (ImagewestContinue Reading

Imagewest’s Nine-Year Anniversary and Open House 3.6.13

Imagewest celebrated their nine-year anniversary with an open house celebration on March 6th from 9 a.m. to 4 p.m. Area businesses as well as students interested in the agency were invited to view Imagewest’s work, chat with the current team and see what life is like at the agency Imagewest has been open since 2004,Continue Reading

Imagewest Wins 8 Markie Awards 11.30.12

Imagewest has proven itself once again in the Bowling Green marketing industry by winning eight awards at the 2012 Professional Marketing Association (PMA) Markie Awards. Imagewest entered their work in 15 categories and received the following eight awards: Best Brochure: WKU Harlaxton Best Marketing Campaign: African American Museum Best Promo Video: Lorenzo de’ Medici (LdM) BestContinue Reading

Imagewest Completes Work for Lorenzo de’ Medici in Italy 7.6.12

Imagewest spent four weeks working for the Instituto Lorenzo de’ Medici (LdM) in Florence, Italy. LdM is an Italian international institution that caters to American students and other English-speaking students. They have four campuses in Florence, Rome, Tuscania and Venice and teach 2,800 students each year. They have been a leader in Italian study abroadContinue Reading

Imagewest International to Depart for Florence 5.18.12

Imagewest International will be taking their fifth international trip abroad to work on client projects. This year the team formed a partnership with the Instituto Lorenzo de’ Medici (LdM) in Florence, Italy. LdM is an Italian international institution that caters to American students and other English-speaking students. They have four campuses in Florence, Rome, TuscaniaContinue Reading

Imagewest Victorious at Parthenon Awards 4.27.12

Imagewest was recently recognized for their public relations efforts at the 26th annual Parthenon Awards in Nashville, Tenn. The event is hosted by the Nashville chapter of the Public Relations Society of America and acknowledges excellence in all aspects of public relations and communications. This was the second year for any student entry to winContinue Reading

Imagewest Makes Contributions to WKU’s AdFed and PRSSA Chapters 4.24.12

Imagewest made contributions to the American Advertising Federation’s WKU Student Chapter, AdFed, and the Public Relations Student Society of America’s WKU Student Chapter, PRSSA. Throughout the year, the two clubs have meetings, guest speakers, activities and fundraising events. Imagewest thought it was important to assist them with their mission, so the clubs could do somethingContinue Reading

Imagewest Receives 5th District ADDY Award, Advances to National Level 4.12.12

Imagewest’s Semester at Sea campaign was awarded a 5th District Student Silver ADDY in the second tier of the three-part National ADDY Awards. The piece will advance to the third and final round at the National ADDY Competition. The Semester at Sea campaign was recognized in the first level with a Gold Louie Award fromContinue Reading

Imagewest’s Annual Open House and Eight-Year Anniversary Celebration 3.22.12

Imagewest celebrated eight awesome years of creative advertising and public relations on Thursday, March 22nd from 9 a.m. to 4 p.m. The open house allows potential interns and clients to get a glimpse of how the agency runs every day. The Imagewest team was available to talk one-on-one with visitors so they could learn first-handContinue Reading

Imagewest Takes Gold at the American Advertising Federation of Louisville’s Louie Awards 3.7.12

Imagewest snagged four awards at the American Advertising Federation of Louisville’s Annual Louie Awards in the Student Louie Awards category. The Louie Awards are comparable to the Oscars in the advertising industry. This is the first year Imagewest has won any Louie Awards. Imagewest won the following awards: 1. Gold Louie for Mixed Media Campaign:Continue Reading

Imagewest Win Markie Awards 11.22.11

Imagewest has proved itself as a strong competitor in the Bowling Green marketing industry once again by winning four awards and an honorable mention at the 2011 Professional Marketing Association (PMA) Markie Awards. Imagewest entered their work in 14 categories and received the following five awards: Best Marketing Campaign: Barren River Animal Welfare Association (BRAWA)Continue Reading

WKU Advertising and Public Relations Programs Partnered With Imagewest to Host Halloween Costume Contest and Catwalk 11.1.11

Dress to kill. Dare to scare. Strut your stuff. In an effort to promote the Advertising and Public Relations (Ad+PR) programs at Western Kentucky University, the School of Journalism and Broadcasting partnered with Imagewest to present a Halloween Costume Contest and Catwalk.The contest took place at DUC courtyard from 11a.m. to 1 p.m. on Monday,Continue Reading

Imagewest International Completes Projects in Paris for Client 8.4.11

Imagewest recently provided five students the rare opportunity to live and work in Paris, France for four weeks. The team traveled approximately nine hours to Paris, to work with Global Editors Network, (GEN). The client provided the students with a large project list to tackle while in Paris and was thankful for the help, sinceContinue Reading

Imagewest International to Depart for Paris 6.9.11

Imagewest International will be taking their fourth international trip abroad to work on client projects. This year the team formed a partnership with the Global Editors Network (GEN). It is a non-profit association of news editors-in-chief and senior news executives from around the world working to make a collaborative effort to preserve the quality of journalismContinue Reading

Parthenon Awarded for First Time for Student Entry to Imagewest Team 5.4.11

Imagewest was recently recognized for their public relations efforts at the 25th annual Parthenon Awards in Nashville, Tenn. The event is hosted by the Nashville chapter of the Public Relations Society of America and acknowledges excellence in all aspects of public relations and communications. A panel of public relations professionals evaluated entries based on theContinue Reading

Imagewest’s Seven-Year Anniversary and Grand Re-Opening Celebration 3.24.11

Imagewest celebrated its seven-year anniversary and grand re-opening on March 24. A ribbon cutting with the Bowling Green Area Chamber of Commerce took place at 10 a.m. Imagewest has experienced several positive changes since first opening its doors in spring 2004. Recently, Imagewest has expanded its offices, and they have invested in over $16,000 ofContinue Reading

Imagewest Makes Contributions to WKU’s AdFed and PRSSA Chapters 3.21.11

Imagewest made contributions to the American Advertising Federation’s WKU Student Chapter, AdFed, and the Public Relations Student Society of America’s WKU Student Chapter, PRSSA. Throughout the year, the two clubs have meetings, guest speakers, activities and fundraising events. Imagewest thought it was important to assist them with their mission, so the clubs could do somethingContinue Reading

Imagewest, WKU’s Public Relations Student Society of America and the American Advertising Federation Student Chapter Collaborate on 24-Hour Project 1.20.11

Imagewest is hosting its first 24-hour project starting Saturday January 22nd continuing through Sunday January 23rd. During the event, Imagewest’s team of students will collaborate on an integrated marketing campaign with members from WKU’s Public Relations Student Society of America (PRSSA) and the American Advertising Federation Student Chapter (AdFed). The team of 30 plus studentsContinue Reading

Imagewest Win Markie Awards 11.16.10

Imagewest won six awards in 13 categories at the annual Professional Marketing Association’s, PMA, Markie Awards. Imagewest won awards in the following categories: 1. Best Newsletter – Simpson County Literacy Center 2. Best Direct Mail Piece – Imagewest’s Six Year Birthday Bash 3. Honorable Mention Print Ad – WKU School of Journalism & Broadcasting 4.Continue Reading

Imagewest Launches New and Improved Facebook Fan Page While Helping Barren River Animal Welfare Association 10.29.10

Imagewest launched a new Facebook Fan Page on Friday, October 29, 2010. For every new fan, they will be donating supplies to the Barren River Animal Welfare Association (BRAWA). The Imagewest team is promoting this campaign as much as possible by utilizing email marketing, facebook ads, and some guerilla marketing tactics to increase the numberContinue Reading

Imagewest International Completes Projects for Client in Barcelona 9.7.10

Imagewest International recently provided four former team members with the rare opportunity to live and work in Barcelona for four weeks. The team members took an eight-hour flight to Barcelona, Spain, where they conducted research and worked to develop a microsite, interactive maps, informational sheets, posters, and digital identity materials for the Instituto Tecnológico yContinue Reading

Imagewest International To Depart for Barcelona 6.1.10

Imagewest International will be taking their third international trip to work for clients abroad. Last summer, the agency traveled to Madrid to work with the City Council of Villanueva de la Cañada. In 2008, the team traveled to Malaysia to work with the International Islamic University in Malaysia (IIUM). This year Imagewest International formed aContinue Reading

Imagewest Shares Its Success With Club Contributions 3.29.10

Imagewest made contributions to the American Advertising Federation’s WKU Student Chapter, AdFed, and the Public Relations Student Society of America’s WKU Student Chapter, PRSSA. Throughout the year, the two clubs have meetings, guest speakers, activities and fundraising events. Imagewest thought it was important to assist them with their mission, so the clubs could do somethingContinue Reading

Six-Year Birthday Bash and Open House 3.25.10

The award-winning agency celebrates its six-year anniversary with an open house. The open house provides an opportunity for potential clients and prospective students to meet with interns at the agency to learn more about Imagewest and to see what takes place behind the scenes. More than 180 interns have gained real-world experience by working withContinue Reading

Imagewest Win Markie Awards 11.17.09

Imagewest won four awards in 13 categories at the annual Professional Marketing Association's, PMA, Markie Awards. Imagewest won awards in the following categories: Best Website- Imagewest Best Business Card- Fleischaker Greene Scholars Best Television Ad- Imagewest- High Five To Five Years Video Best Special Event- Imagewest's Five Year Anniversary Celebration » Read more about thisContinue Reading

Imagewest International Completes Projects for Client in Spain 9.10.09

Imagewest International recently provided four former team members with the rare opportunity to live and work in Spain for four weeks. The team traveled more than 4,000 miles to arrive at their destination, where they conducted research to develop a digital marketing plan and design various marketing materials including, website, poster and city guide templatesContinue Reading

Imagewest International To Depart for Spain 6.16.09

Imagewest International will be taking their second international trip to work for clients abroad. Last summer, the agency traveled to Malaysia to work with the International Islamic University in Malaysia (IIUM). This summer, the agency will start their journey collaborating with various universities in Barcelona. After working in Barcelona, Imagewest International will be developing anContinue Reading

Two Scholarships Awarded to WKU Students 5.27.09

For the first time, Imagewest awarded two $800 scholarships that will help with summer internship expenses for the WKU School of Journalism and Broadcasting students in efforts to encourage students to further their education. The two SJ&B recipients were junior Bennett Hibbler Jr., an advertising major and graphic design minor from Gallatin, Tenn., and juniorContinue Reading

Imagewest Reaches Out to Students Off Campus 5.7.09

Imagewest recently hosted an educational workshop for middle and high school students as part of the agency’s five-year anniversary celebration. Imagewest conducted an advertising related creative workshop for Kaleidoscope, the Bowling Green community based youth development program. Kaleidoscope helps to transform the youth and the community through art and activism. The workshop kicked off withContinue Reading

WKU and Imagewest Declares a High Five Day 4.16.09

The team at Imagewest decided that this is a good year to begin recognizing the National High Five Day on the WKU’s campus. The National High Five Day was first recognized in 2002 by the University of Virginia and is celebrated on the third Thursday in April every year. This also coincided with the agency’sContinue Reading

Imagewest International is Headed to Madrid 4.8.09

Imagewest has formed a partnership with the Universidad Camilo Jose` Cela, UCJC, in Madrid Spain and will be working with them this summer. UCJC is a private, young, and small university, but with great spirit and desire of reaching important goals. The university is located in a green neighborhood 15 miles from Madrid. A select group of students will be chosen to participate in the international internship. Imagewest International will be working with their City Council on several issues related to cultural events.Continue Reading

Five Year Anniversary Celebration 3.25.09

The award-winning agency celebrates its five-year anniversary with an open house and will be awarding five scholarships. More than 150 interns have gained real-world experience by working on over 150 real-client projects in a collaborative team setting. » Read more about this story on the WKU News blog.

Imagewest Presents Scholarships to Two Newborns 3.25.09

The first two babies born at the Medical Center on March 24 received scholarships to WKU on behalf of Imagewest. Zachary Cook, the son of Susan and Alfred Cook Jr. of Park City and Kaylee Michelle Pearly Clardy, the daughter of Whitney Kendall and Matthew Clardy of Franklin were the lucky recipients. » Read moreContinue Reading

Imagewest Win Markie Awards 11.18.08

Imagewest won six awards in 13 categories at the annual Professional Marketing Association’s, PMA, Markie Awards. Imagewest won awards in the following categories: Best Press Kit (Imagewest) Best Business Card (SE Engineering) Best 3-4 Color Brochure (WKU School of Journalism & Broadcasting Mass Communication) Best Marketing Campaign (Ikon Construction) Best Direct Mail Piece (Indian HillsContinue Reading

Imagewest International Hosts Open House and Presentation on Trip to Malaysia 10.30.08

Imagewest shares its history-making trip to Malaysia with an open house, presentation and gallery opening/reception for “Parallels: 7˚ North. During the summer, the agency traveled to Malaysia for a month to work with the International Islamic University Malaysia (IIUM). The team worked with the Communication Department to design and launch a new website, and createdContinue Reading

Imagewest is Going Abroad to Work with Client 5.19.08

Imagewest prides itself on being a different kind of agency and will be taking it to a new level this summer in Malaysia. Imagewest is partnering with the International Islamic University Malaysia (IIUM) to assist them with a variety of projects. The agency is offering scholarships for a new summer internship abroad program. Former internsContinue Reading