Imagewest International spent four weeks working for Harlaxton Manor in Grantham, England to help brand them as a premier venue in the East Midlands.
Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor is owned by the University of Evansville and primarily serves as a British campus called Harlaxton College. The manor also serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.
Imagewest was given the responsibility of building a brand identity for Harlaxton Manor. The team accomplished this by creating a new logo and slogan to represent Harlaxton Manor, as well as a social media plan to organize and define an online presence. The team developed a sleek website to set Harlaxton Manor apart from competitors by emphasizing stunning visual elements. Additional items were designed such as a booklet, stationery, email and PowerPoint templates, social media skins and custom water labels.
The primary focus of the trip consisted of working and living at Harlaxton Manor.
However, the team found a little time to travel and take in some of the authenticities of Europe. While abroad, Imagewest explored London, Ireland, Scotland and Italy. Each city provided a special moment such as seeing the Queen and the Royal Family in London and attending a medieval horse race known as the Palio in Siena, Italy.
This was the sixth consecutive summer that Imagewest lived and worked abroad for four weeks.
The internship abroad is an eight-week program from May 28 through July 25. Imagewest international scholarship recipients and participants include: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising, Mark Simpson (LeSage, W.Va.).
To learn more and stay up to date, check out the team’s blogs,
photos and videos.
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