Moving a brand online is a complicated task, but Imagewest has been doing digital marketing for years. As a web designer at the agency, I help carve out our clients’ online spaces, including Web sites, e-mail marketing, and social networking.

Here are a few key reasons why bringing your message to the web is important:

  • Educate your customers. Web sites provide a place for you to provide in-depth information about your organization and your services. An FAQ or products page can help users better understand what you offer. This can lead to sales, or at very least, a call.
  • Let your customers educate you. If a large percentage of your target market is online, social networking sites like Facebook or Twitter will provide a more convenient method of contact. Social networking allows businesses to truly connect with and understand their base. With the right online environment, not only will customers keep up with what you’re doing, they will be able to provide real-time feedback through commenting on your updates or by messaging you.
  • Market yourself for more than a minute. Online marketing is an immersion experience for users. While it’s true that great websites, like great print advertisements, can pack a big punch at a glance, websites have the edge when it comes to how long they interact with the piece. If users enjoy your online space, they will spend more time with it. And after they leave, they can bookmark it and come back later.
  • You’re losing business to other organizations that do have a website. It may be hard to imagine, but some people — especially younger people like me — would rather Google for a phone number than open up a clunky telephone directory. And lots of people prefer e-mailing or doing business online rather than calling or coming to a store. If those people can find your competitor and not you, they’re not seeing you or your message.

It’s important to remember, however, that having a bad Web site is worse than having no Web site at all. Fortunately, Imagewest makes it easy and delivers high quality digital marketing for you. Check out our interactive portfolio for a sample.

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