Imagewest International will be taking their fifth international trip abroad to work on client projects. This year the team formed a partnership with the Instituto Lorenzo de’ Medici (LdM) in Florence, Italy.
LdM is an Italian international institution that caters to American students and other English-speaking students. They have four campuses in Florence, Rome, Tuscania and Venice. They teach 2,800 students each year in the following areas: arts and sciences, creative arts, design and Italian language and culture. They have been a leader in Italian study abroad since their inception in 1973.
Imagewest has been tasked to help LdM with their communication and marketing efforts. The responsibilities of the team include a digital marketing plan, which will help LdM successfully use digital channels to market their institution on an international level. Students will also be making promotional videos that will be used in recruitment efforts.
While abroad, the Imagewest International team will have the rare chance to learn and experience different cultures by living and working for a month in the heart of Florence. Also, the team will be taking side trips to Naples, Pompeii, Capri, Rome and more.
In 2008, the team traveled to Malaysia to work with the International Islamic University in Malaysia (IIUM). In 2009, the agency traveled to Madrid to work with the City Council of Villanueva de la Cañada. In 2010, the agency traveled to Barcelona to work with the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) liaison offices in Europe. In 2011, the agency traveled to Paris to work with the Global Editors Network.
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