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The Agency

  • Established Spring 2004
  • One of the only full service, student-run advertising and public relations agencies in the nation.
  • It’s all about: Real Clients. Real Experience. Unimaginable Benefits.
  • Our Mission: Imagewest provides valuable “real-life” advertising and public relations projects for Western Kentucky University students that will give them the opportunity to apply principles, skills and theory taught in the classroom. Students will further develop their skills and enhance their portfolio giving them a competitive edge as they enter the workforce.
  • The success of Imagewest will not only benefit WKU students, but the agency will contribute to the community by providing clients with exceptional products and services.
  • Each semester students compete for 10 – 12 positions such as PR coordinator, account executive, graphic designer, broadcast coordinator and web designer.
  • Provides services such as consulting, graphic design, Web site development, research, focus groups, image building, press releases, event planning and more.
  • Imagewest has worked with more than 194 clients including local, regional, national and even international organizations.
  • The agency was recognized for award winning work in its first year and continues to receive honors on an annual basis.
  • Any revenues that are generated will go directly back into the School of Journalism and Broadcasting to cover expenses such as equipment, supplies, scholarships and travel.
  • The agency is part of Western Kentucky University’s School of Journalism and Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.
  • Member of:
    • American Advertising Federation
    • Bowling Green Chamber of Commerce
    • Professional Marketing Association
    • University College Design Association

The Students

  • The majority of students who participate are advertising, graphic design and public relations majors.
  • Students earn course credit during the internship and are eligible to apply for the Imagewest Summer Abroad Internship Scholarship.
  • Opportunity for students to develop confidence, skills, experience, and enhance their portfolios.
  • Interns at Imagewest communicate with clients face-to-face.
  • Interns work hands-on as a team on agency projects from conception to completion.
  • Students have an advantage over other graduates in the job market by completing an internship and having “real-world” experience.
  • Over 236 internship positions have been created.
  • A good majority of the interns that have graduated are working in the industry.