The advertising and communications industry is changing so rapidly that keeping up on current happenings is a constant feat. On Wednesday, September 9, Douglas Tanton, a native of Canada, our northern neighbors, paid Imagewest a visit. Tanton has more than 20 years of expertise in international non-governmental organizations, non-profit, and corporate communications. Educated at York University and currently working as a Senior Development Director for America’s GPI, his focus is global developments and innovations. Tanton, arguably a sage within the industry, is currently working on international development projects in support of environment causes for Greenpeace in Brazil, Mexico, Chile, USA, and Canada.
Douglas Tanton (far back) met with the Imagewest Ninjas to discuss the future of advertising, marketing, and public relations.
During his visit, Tanton discussed how social, economic, and cultural conditions can and will affect communications in the industry. Discussing interesting trends and developments between the leading agencies, he proposed that successful agencies are now driven by the global market. He expressed this new trend as what he labels “The Spirit of Authenticity.” Now, more than ever, agencies have to be credible and genuine within the market.
Tanton’s visit enlightened our creative minds to how conditions within the world and the rapidly changing technological society vastly change how advertising and public relations are executed. Tanton’s words of wisdom are valuable for those entering an industry that never remains stationary.