Imagewest
In 2004, the full service agency was launched along with our new branding efforts including a logo, slogan, stationery, brochure and website. Over time, our marketing material began to feature an evolving agency mascot, the Ninja Gnome, who brings luck to the agency and symbolizes the ninja-like qualities we value: intelligence, motivation, speed, and the ability to adapt to any new situation.
Area Health Education Center
AHEC of South Central Kentucky, an organization that reaches out to the community, did not have any marketing material, so Imagewest created a whole new identity. The client wanted something fresh and contemporary. We developed new marketing material that included a logo, stationery package, postcard and marketing kit: banners, folders and website.
Applied Research and Technology Program
ARTP is a “program of distinction” at Western Kentucky University. The goal was to create an image to elevate the awareness and importance of the program. Imagewest designed a logo, brochure and website to enhance the brand and maintain consistency throughout the various channels of communication. ARTP was very excited and pleased to roll out the new marketing material.
Barren River Animal Welfare Association
Imagewest hosted its first 24-hour project Saturday January 22nd. During the event, Imagewest along with members from WKU’s student chapters for the Public Relations Student Society of America (PRSSA) and American Advertising Federation (AdFed) recently completed over a dozen pro-bono marketing projects within a 24-hour timeframe for the Barren River Animal Welfare Association (BRAWA). The completed projects included an entire marketing and communications plan, revamped logo, brochure, website, video, twitter skin, miscellaneous collateral material and a PR campaign. It can be challenging for non-profits to create and execute these types of projects on their own due to time and resources. Margie Patton, director for BRAWA, and her small staff is constantly overwhelmed with the day-to-day operation at the shelter and has little time for marketing, so the extra help was greatly appreciated.
Carolina Accounting and Tax Solutions
In 2006, Carolina Accounting and Tax Solutions (CATS) opened its doors. In 2009, CATS moved to a new office and the president thought it was a perfect time for an image overhaul. It was important to show their culture and personality throughout their new space and incorporate this into a new logo, slogan, website, stationery and brochure.
Christ Episcopal Church
Christ Episcopal Church was eager to present the church in a more professional manner. Imagewest rebranded the church and marketing material including a logo, stationery package and booklet. The agency photographed the church from the inside out to capture the spirit and beauty or their brand. The church has reported a positive response and members of the parish are pleased with our work.
Davinci’s
Davinci’s is a small café in WKU’s new Snell Hall. Imagewest created the brand identity for the café to be used in different applications including signage, menus, coolers and packaging. The client wanted us to create an old world café feel with a twist of contemporary. With deadlines not far ahead, the team developed a logo, and a series of six posters to serve as wall art. After it was installed, the client told us, “The national franchises in the same league have nothing on us.”
Franklin Simpson Educational Excellence Foundation
The Franklin-Simpson Educational Excellence Foundation (FSEEF) is an organization committed to increasing educational opportunities and the success of learners in Simpson County. FSEEF awards grants, donations and scholarships to local educational programs based on innovation and need. The non-profit is going through a reorganization for funding purposes. Imagewest was contracted to develop a comprehensive integrated marketing communications plan and create a new and cohesive brand identity including a logo, website, stationery and donor brochure. The client feels that with the help of a new image and informative website it will better position the organization to meet its long term goals.
Ikon Construction
Ikon has been an established business in Bowling Green for quite some time, but really needed a fresh look to stand out among the competition. Imagewest completely rebranded the company with a logo, slogan, slicks, ads and new business kit. It was important for the logo to be bold, simple, yet unique for signage. The slogan better positions the company and makes a strong statement: “The Way to Build.” After the marketing material was launched and the logo was displayed on trucks and signage, Ikon’s brand awareness increased substantially in the market.
Kentucky Trust Company
KTC was entering the financial segment in the Bowling Green market and was in need of a complete image overhaul. Imagewest developed a slogan, logo, stationery package, brochures and website. The branding is consistent throughout the print and web material. KTC continues to build their brand awareness everyday.
Klein Consulting
Imagewest started working with Klein Consulting when the company first launched and has continued to work with them on several projects. Our first project involved a brand identity package including a logo, stationery package and brochure. Later we developed a rack card with a tear-off business card and produced a television commercial. Imagewest also designed a large poster to promote the “healthy habits” program. Through branding efforts, we have been successful in educating people about making lifestyle changes rather than taking part in fad diets.
Semester at Sea
Semester at Sea is a floating university that travels the world. They wanted Imagewest to design some new marketing pieces that would grab student’s attention and raise the awareness of the program. Imagewest also consulted with SAS about their website and merchandise available on the ship and web. Imagewest developed posters for universities to display across the nation, Twitter/iphone and laptop skins, Facebook and newspaper ads, stickers and digital postcards. Imagewest continues to work with SAS and visited the ship in Barcelona while the agency was working abroad in 2010.
WKU Honors College
The WKU Honors Program transformed into the Honors College with a new director in place and a bold plan to grow and achieve greatness. New branding efforts were essential to help elevate the image of the Honors College. Imagewest created a logo, brochure, PowerPoint template, banner, recruitment video and website. It was important to maintain a consistent and sophisticated image. The Honors College has doubled in size since we unveiled their new brand image.
