Meet the Client
MashUp! is a community-centered non-profit organization, headquartered in Nashville, TN, with a mission deeply rooted in advocacy and community empowerment. MashUp! works to improve the lives of LGBTQ+ people of color through the provision of mindfulness and mental health services and strengthening community bonds through unique and innovative programming.
The Challenge
Mashup came to Imagewest seeking help to build educational awareness and gain support. Their original brand visuals and tone didn’t connect with their audience.
Previous Logo
A New Look
MashUp's new look and feel embodies the vibrant diversity and dynamic nature of the community it serves. The logo’s use of diverse colors in the logo reflects the richness and diversity of the LGBTQIA+ community, celebrating individuality and unity. The arrow integrated into the letter "U" symbolizes growth, progress, and upward movement, aligning with MashUp’s mission to empower and uplift the LGBTQIA+ people of color. This subtle yet impactful element hints at the organization's focus on advocacy, mental health, and community empowerment.
The logo's versatility allows it to adapt to MashUp's expanding range of services, ensuring consistent branding across different initiatives and programs.
Graphic & Web Design
Our design team brings creativity to life through visually compelling branding, print materials, and digital graphics that convey your brand’s identity and message with clarity and impact.
We craft user-friendly, aesthetically pleasing websites that provide seamless experiences for visitors while reinforcing your brand’s online presence.
Branding
At Imagewest, we understand the power of a strong brand. Our team works with clients to create cohesive brand strategies, from defining brand values and voice to designing visual elements that reflect your brand’s unique identity. We ensure that every touchpoint reinforces your brand’s story and strengthens its market position.
Social Media
Imagewest helps clients build and maintain a strong online presence through social media strategies that reflect and enhance their brand. Having grown up immersed in the world of social media, our interns bring an innate understanding of how to navigate these platforms effectively. We handle content creation, campaign management, and engagement strategies with a fresh perspective, ensuring your brand’s voice resonates authentically with today’s audiences. By leveraging our deep connection to social, we help amplify your message and drive meaningful connections with your target audience.
Video
We offer high-quality video production services, from concept development and filming, through editorial and post-production. Whether it's a 30-second TV spot or a 10-minute documentary, we bring the power of sound and vision to your brand's audience as no other medium can.
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